Brand & Visual Design by Sixty8

Make the business easier to recognize.
And harder to forget.

Sixty8 helps businesses shape how they look, sound, and show up in the world. From identity systems and campaigns to packaging, presentations, and digital brand assets, the goal is clarity, consistency, and recognition—not decoration for decoration’s sake.

Building a new business and not sure what should come first? Kickstart can help establish the right foundation before a larger brand rollout.

More Than a Logo

A brand is the system people use to recognize and understand you.

The identity is important, but the real work is creating a visual and verbal system that stays coherent across websites, campaigns, proposals, packaging, social content, and customer touchpoints.

The business looks inconsistent Create a recognizable system instead of reinventing the visual language every time something new is produced.
The current identity no longer reflects the business Reposition and modernize the visual language without losing what customers already recognize.
The company needs to look more established Build the materials, standards, and visual consistency required to communicate credibility and readiness.
A new product or initiative needs its own presence Create a sub-brand, campaign system, launch identity, or visual language that still belongs to the larger organization.
What We Design

A visual system that can actually travel with the business.

The right brand engagement may be a focused identity project or a broader system spanning multiple touchpoints.

01

Brand Identity

Logo systems, typography, color, marks, visual direction, iconography, and identity rules designed to work across real-world applications.

02

Brand Refresh & Repositioning

Modernize an existing identity, clarify the visual direction, strengthen consistency, and better align the brand with where the business is now.

03

Campaign & Marketing Design

Advertising creative, social assets, campaign systems, launch graphics, promotional materials, and visual content built around a clear message.

04

Print & Collateral

Brochures, business materials, presentations, signage, sales collateral, proposals, handouts, and other branded communication tools.

05

Packaging & Product Presentation

Packaging concepts, labels, product graphics, presentation systems, and visual assets that support a physical or packaged offer.

06

Digital Brand Systems

Reusable social templates, digital assets, web-ready graphics, presentation systems, content libraries, and visual standards for ongoing use.

Where the Brand Shows Up

Consistency matters most after the logo is finished.

A good system should make every customer touchpoint feel like it comes from the same business.

Digital

Website, social, email, presentations

Carry the visual language into the places customers interact with the business most often.

Sales

Proposals, decks, brochures, collateral

Make the materials used to win work feel as credible and intentional as the service being sold.

Physical

Packaging, signage, environments, print

Extend the identity into tangible experiences where color, scale, material, and production all matter.

Campaigns

Launches, promotions, seasonal creative

Build flexible campaign systems that feel distinct enough to get attention without disconnecting from the core brand.

Product

Sub-brands, product lines, new offers

Create visual differentiation for new offerings while keeping them connected to the larger brand architecture.

Internal

Templates, standards, reusable assets

Give staff a practical system they can actually use without the brand drifting every time someone creates something new.

Connected Capabilities

Brand gets stronger when it connects to the rest of the experience.

The identity is most useful when it is carried consistently into the website, product, software, campaigns, and customer journey.

Web Design & Development

Translate the identity into page systems, responsive design, content hierarchy, interactions, and digital customer experience.

Custom Software

Carry the brand into portals, dashboards, applications, account systems, and internal tools.

3D, AR & Emerging Media

Extend visual language into immersive experiences, product visualization, spatial content, and interactive storytelling.

AI & Automation

Use AI-assisted content workflows and automation while keeping human review, tone, and brand consistency in the loop.

How We Build the Brand

Clarity first. Then recognition.

01 / DISCOVER

Understand the business

We examine the audience, offer, history, current perception, competitors, and what the brand needs to communicate.

02 / DEFINE

Set the direction

We shape the visual territory, messaging priorities, personality, tone, and what should remain consistent.

03 / DESIGN

Create the system

We develop the identity, typography, color, visual language, supporting assets, and core applications.

04 / APPLY

Put it to work

We carry the brand into the website, campaigns, sales materials, packaging, social, and other real touchpoints.

05 / EXTEND

Keep it consistent

We can support new materials, campaigns, products, and channels without letting the visual system drift.

Choose the Right Starting Point

You do not need a 100-page brand manual to begin.

I know I need a brand or visual redesign.

Start with a Custom Project if the identity, campaign, collateral, packaging, or visual design need is already clear.

Start a Brand Project

I am still figuring out what the business needs first.

Kickstart can help establish the right foundation, priorities, and starting point before investing in a larger brand rollout.

Start With Kickstart

I need ongoing help producing branded work.

Leverage may fit when the need includes recurring content, AI-assisted workflows, operational support, and human review.

Explore Leverage

Build a brand people can recognize before they need you.

Start with what the business needs to communicate and how it needs to show up. Sixty8 can help turn that into a clear, usable visual system.