LAUNCH BY SIXTY8 KICKSTART

Ready for more than a first presence.

Launch is for businesses that need a more complete digital platform— stronger structure, deeper messaging, expanded functionality, and a website built to support the next stage of growth.

STARTING INVESTMENT $2,495+

A broader build for businesses ready to move beyond a basic first presence.

THE LAUNCH SYSTEM MORE THAN A PAGE
CONNECTED
BUSINESS LAUNCH Digital Platform
01
WEBSITE Structure
02
MESSAGE Positioning
03
SYSTEMS Integration
04
LEADS Conversion
05
GROWTH Readiness
STRUCTURED. CONNECTED. READY TO GROW.

Launch is for businesses that have outgrown a simple first presence and are ready for a more complete digital platform with room for deeper content, functionality, and operational connection.

WHAT LAUNCH ADDS

Start gets you online. Launch gives the business more room to operate.

Launch is the next step when a simple first presence is no longer enough. It adds more structure, more depth, and more capability where the business has already earned the need for it.

02 MESSAGING

More depth in how the business is positioned.

Launch gives us more room to shape the story across services, customer needs, credibility, differentiation, and calls to action.

Expanded service messaging Audience-specific positioning Trust and credibility content Stronger CTA strategy
WHAT CHANGES The website does more than explain—it begins persuading.
03 VISUAL SYSTEM

A broader design language.

Launch can support more developed visual direction across multiple page types and content needs while keeping the experience cohesive.

Expanded visual patterns More page templates Stronger branded components Greater content flexibility
WHAT CHANGES The digital presence begins feeling like a system.
04 FUNCTIONALITY

Connect the website to more of the business.

Launch can include broader functionality when the website needs to interact with tools, workflows, forms, scheduling, payments, or other business systems.

Advanced forms Scheduling or booking Selected integrations Expanded workflow support
WHAT CHANGES The website starts participating in operations.
05 CONVERSION + GROWTH

Build with the next stage already in mind.

Launch creates more room for measurement, lead flow, search strategy, conversion thinking, and future expansion without turning the project into an enterprise build.

DISCOVER Help the right people find you.
UNDERSTAND Make the offer easier to grasp.
RESPOND Give visitors stronger next steps.
LEARN Measure what happens after launch.
WHAT CHANGES The platform is built to do more than simply exist online.
THE DIFFERENCE Launch is not “Start with more pages.”

It is a broader engagement for businesses that need more content, capability, and connection between the website and the way the company actually operates.

WHEN START STOPS BEING ENOUGH

Sometimes the problem is not the website. The business has simply outgrown the first version.

Start works when the business needs a focused professional presence. Launch becomes the better fit when the website has to support more content, more audiences, more workflows, or more of the way the company actually operates.

01 TOO MUCH TO COMPRESS

The business has more to explain.

Multiple services, customer types, locations, offers, or important information no longer fit naturally into a simple first-site structure.

THE SIGNAL You keep trying to squeeze important content into places where it no longer belongs.
02 MORE THAN CONTACT

The website needs to do something.

Visitors need more than a contact form. They may need to schedule, apply, request something specific, make a payment, enter a workflow, or interact with another business system.

THE SIGNAL The website is becoming part of the operation, not just the marketing.
04 MORE TO CONNECT

The digital pieces are starting to depend on each other.

CRM, email marketing, scheduling, forms, payments, analytics, or other systems need to work together instead of living as isolated tools.

THE SIGNAL The business is spending too much time moving information manually.
THE SHIFT Start asks: “What does the business need to get online?” Launch asks: “What does the business need the platform to support?”
START Presence
LAUNCH Platform
IMPORTANT Moving into Launch does not mean Start was the wrong choice.

It means the business now has needs that justify a broader build. Kickstart is designed to grow with that reality instead of forcing every company into the largest project from the beginning.

LAUNCH INVESTMENT

Starting at $2,495. More capability. More structure. More responsibility.

Launch is priced for businesses that need more than a first digital presence. The investment reflects the added strategy, architecture, functionality, content depth, and integration required to build a platform that can support more of the business.

STARTING INVESTMENT $2,495+
LAUNCH

A broader digital platform for businesses ready to support deeper content, stronger conversion, more functionality, and greater connection between the website and the way the company operates.

THE BASE LAUNCH ENGAGEMENT
01 Expanded website architecture
02 Deeper messaging and content structure
03 Broader visual design system
04 Advanced lead or inquiry flows
05 Selected integrations and functionality
06 SEO, analytics, and launch readiness

The higher investment is not about adding pages for the sake of pages. It reflects the additional responsibility the platform is taking on.

WHAT CAN EXPAND THE SCOPE? Launch is broader—but it still has boundaries.
DEFINED BEFORE BUILD
01
CONTENT DEPTH More pages, services, audiences, or content types.

Larger site architecture, extensive service libraries, location pages, resources, case studies, or significant content development can expand the engagement.

02
INTEGRATIONS More systems connected to the website.

CRM, scheduling, payments, email marketing, lead routing, third-party APIs, or other operational connections may require additional configuration and testing.

03
FUNCTIONALITY More complex user journeys or workflows.

Applications, portals, memberships, commerce, advanced forms, account-based experiences, or custom functionality can move the project beyond the standard Launch scope.

04
CREATIVE PRODUCTION More original assets and design systems.

Extensive branding, photography, illustration, animation, video, advanced graphics, or custom creative production may be scoped separately.

05
TECHNICAL COMPLEXITY More complicated environments or migrations.

Legacy systems, complex hosting, data migration, account recovery, nonstandard infrastructure, or existing technical debt can change the amount of work required.

WHAT THE ADDITIONAL INVESTMENT BUYS Not just more website. More business capability.
START Presence Get credible and get online.
LAUNCH Platform Support more of the business.
OUR SCOPE PROMISE If complexity changes the investment, we discuss it before adding the work.

Launch is scoped before production begins. If new functionality, integrations, content, or technical requirements materially change the engagement, we define the impact before expanding the project.

THIRD-PARTY COSTS Hosting, domains, email, software, licenses, platforms, and outside services may be separate when applicable.

Whenever practical, core business accounts and digital assets should remain controlled by the business rather than being permanently tied to Sixty8-owned accounts.

READY FOR MORE THAN START? Build the platform around what the business needs next.
LAUNCH FAQ

A few things to know before we build the bigger version.

Launch is broader than Start, but it is still a defined engagement. These are the questions that usually matter most before a more capable digital platform moves into production.

How is Launch different from Start?
Start is designed around a focused first digital presence. Launch is intended for businesses that need more architecture, deeper content, broader functionality, stronger conversion paths, or greater connection between the website and the way the company operates.
Does Launch include a fixed number of pages?
Not necessarily. Launch is scoped around the structure the business actually needs rather than an arbitrary page count. The final number and type of pages are defined during project scoping based on services, audiences, content depth, functionality, and the intended user journey.
Can Launch include CRM, scheduling, payments, or other integrations?
Yes. Selected integrations can be part of a Launch engagement when they fit the agreed scope. The exact work depends on the provider, available APIs or integration methods, account access, configuration, testing requirements, and the complexity of the workflow.
Can Launch include e-commerce or custom functionality?
Some commerce and advanced functionality can fit within Launch. Larger catalogs, subscriptions, memberships, account portals, custom applications, highly specialized workflows, or significant software development may be better handled as a custom Sixty8 engagement.
Do I need to provide all of the website content?
No. Sixty8 can help shape site structure, positioning, service messaging, calls to action, and supporting copy based on the information you provide. Extensive copywriting, research, photography, video, or other content production may expand the engagement.
Does Launch include branding?
Launch includes enough visual direction to create a cohesive digital experience. If the business needs a full identity system, significant logo development, brand strategy, extensive creative standards, or a broader rebrand, that work may be scoped separately.
How are revisions handled?
Launch includes structured review and revision within the agreed scope. The revision process is intended to refine approved direction rather than repeatedly restart strategy, design, architecture, or functionality. Material changes in direction are discussed before additional work is added.
Will my business own the website, domain, and connected accounts?
The goal is for the business to control its core digital assets and primary service accounts whenever practical. Sixty8 may configure, integrate, host, or manage systems as part of the engagement, but ownership and access should remain clearly organized around the business.
Are hosting, software, licenses, and third-party services included?
Third-party costs may be separate. This can include hosting, domain registration, email services, premium software, plugins, licenses, scheduling platforms, payment providers, CRM subscriptions, APIs, and other outside services required by the final solution.
How long does a Launch project take?
Timing depends on project architecture, content readiness, integrations, approvals, third-party access, and technical complexity. Launch is more involved than Start, so the project schedule is established around the approved scope rather than a one-size-fits-all timeline.
What if the project becomes larger than Launch?
We do not force a larger project into the wrong package. If the requirements move into substantial custom development, complex commerce, portals, specialized software, advanced automation, or broader digital transformation, the work may be better structured as a custom Sixty8 engagement.
What happens after Launch goes live?
The platform can begin supporting real marketing, leads, workflows, customer interaction, measurement, and future expansion. From there, the business can continue into Grow, Leverage, ongoing Sixty8 services, or custom development as new needs become real.
KICKSTART LAUNCH

Build more than a website. Launch a platform the business can grow into.

Create a stronger digital foundation for the next stage—more structure, more capability, and more connection between the website and the way the business actually operates.

STRUCTURED. CONNECTED. READY TO GROW.
STARTING INVESTMENT $2,495+ broader scope • greater capability

Launch is scoped around the needs of the business. Additional content, integrations, custom functionality, creative production, migrations, or technical complexity may expand the final investment before production begins.