How Partnerships Work

A partnership built around the project, the business, and what each side contributes.

Sixty8 partnerships are structured individually. We evaluate the opportunity, define the project, establish what the business will contribute, determine what Sixty8 may invest, and document the commercial structure before investment work begins.

Built Case By Case

There is no single partnership formula.

Different businesses need different combinations of design, technology, strategy, funding, and execution. Sixty8 evaluates the actual opportunity and builds the relationship around the work required and the role each side will play.

01Introduction

Tell us what you're building.

We begin with the business, the opportunity, what already exists, and why the project matters.

02Evaluation

Assess the opportunity.

We evaluate scope, commercial potential, business commitment, technical requirements, and Sixty8 fit.

03Structure

Define the partnership.

We establish project value, business contribution, any proposed Sixty8 investment, and participation structure.

04Agreement

Document the terms.

Scope, economics, rights, responsibilities, milestones, and participation terms are documented before work begins.

05Build

Execute the project.

Sixty8 begins the agreed creative, strategic, technical, or product-development work.

06Operate

Work the plan.

Both sides continue fulfilling the responsibilities and obligations defined in the agreement.

07Grow

Build business value.

The project moves beyond delivery toward customers, operations, revenue, adoption, and long-term value creation.

08Complete

Reach the agreed outcome.

Any remaining payment, revenue participation, equity rights, or continuing obligations follow the signed agreement.

Project Value

First, we determine what the project actually requires.

Partnership discussions begin with the work itself. We define the services, development, systems, and execution required, then establish the commercial value of that scope.

Project ScopeWhat needs to be designed, developed, integrated, launched, or operated.
Services & DevelopmentThe Sixty8 capabilities required to execute the approved scope.
Business ContributionThe amount or resources the business will contribute directly.
Potential Sixty8 InvestmentThe approved project value Sixty8 may contribute if the opportunity qualifies.
Participation StructureHow Sixty8 may participate economically in exchange for invested value.
Agreement & Documentation

The partnership should be understood before the work starts.

Once the commercial structure is approved, the parties document the responsibilities and economics before Sixty8 begins investment work.

What the agreement should define

  • Project scope and deliverables
  • Project value and business contribution
  • Sixty8 investment amount or value
  • Payment schedule where applicable
  • Equity or revenue participation
  • Ownership and intellectual property terms

How the relationship operates

  • Responsibilities and decision-making
  • Timeline and milestones
  • Reporting obligations where applicable
  • Approval and review expectations
  • Termination or completion provisions
  • Other terms specific to the engagement
Building The Project

Once the agreement is executed, the partnership moves into execution.

The exact workflow depends on what Sixty8 is building, but the project follows the same disciplined principles used across our service work.

Plan

Confirm the path.

Requirements, priorities, dependencies, milestones, and sequence are aligned before major execution begins.

Build

Create the system.

Design, develop, integrate, test, and produce the agreed deliverables.

Review

Validate the work.

Approvals, testing, feedback, and corrections happen with the business.

Launch

Move into reality.

Deploy the approved platform, brand, product, system, campaign, or operational workflow.

Operate

Support the relationship.

Continue agreed post-launch responsibilities, reporting, workflows, and partnership obligations.

Evolve

Evaluate what comes next.

Future phases can be scoped separately as the business and opportunity develop.

Continue Exploring

Understand the economics, qualifications, and common questions.

Start The Conversation

Have something you think is worth building together?

Tell us about the business, what you want to build, and what you already have in place. We can determine whether Kickstart, a traditional project, Leverage, or a partnership evaluation makes the most sense.